Search Engine Ranking Simplified

February 26th, 2010 by admin

What is Search Engine Ranking?It’s what search engines do to figure out what to list and in what order when someone does a search.What do search engines look for?Search engines rank web pages. Most people think they rank web sites, but that is not true. They crawl each page individually, looking for relevancy to the keyword.For example, if you are looking for information on training your dog not to bark and you use “stop dog barking” as your keyword, you will be taken to web pages specifically telling you how to help your dog stop barking and not to the home pages of those web sites.What are the elements of a page that a search engine looks at?    * Page Title: This is the title that appears in the bar at the top of your browser. Every page needs its own unique title and that title should carry any keywords being used for the page.    * Metadata: These are also known as metatags and need to include all the page’s main keywords.    * URL: The URL, or web address, must include two or three relevant keywords. When the title, metadata, and URL all contain the same keywords, the relevancy is greatly enhanced.    * Text: This is the main text of the page and must be relevant to the topic in the title, metadata, and URL. It needs to mention the keywords in the first sentence or two and again two or three times on the page.Notice that keyword density and keyword patterns are not as important as in the past.The best thing to do is be sure to set up the entire site properly with each page titled and tagged correctly. Coordinate the URLs with the titles and metatags. And make sure the content is useful as well as containing keywords.

Improving your search engine ranking isn’t that difficult, but it takes lots of work and patience.

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